Sell Mailchimp Templates

Find out how to sell Mailchimp templates using Stripo (sign up for a free account here).

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How To Sell Mailchimp Templates

Mailchimp, as a leading email marketing platform, offers businesses the ability to send out visually appealing and effective emails. By creating and selling custom Mailchimp email templates using Stripo, you can tap into this thriving market. This guide covers everything you need to know about creating, selling, and delivering Mailchimp email templates.

What Types of Email Templates People Use in Mailchimp

Newsletter Templates

Newsletters are used by businesses to update their subscribers about the latest news, products, or services.

Promotional Email Templates

These templates are designed for sales and marketing purposes, often containing special offers or product launches.

Event Invitation Templates

Used for sending invites to events or webinars, these templates usually include RSVP links and event details.

Seasonal Email Templates

Tailored for specific holidays or seasons, these templates help businesses engage with their customers during key shopping periods.

The Types of Businesses Who Use Mailchimp and Would Buy Templates

Small and Medium-Sized Enterprises (SMEs)

These businesses often lack the resources to create custom templates and would benefit from pre-designed options.

E-commerce Platforms

Online retailers frequently use email marketing to promote products and communicate with their customers.

Non-Profit Organizations

Non-profits send out newsletters, fundraising appeals, and event information to their supporters.

Educational Institutions

Schools and universities use email templates for newsletters, announcements, and alumni engagement.

Designing and Exporting Templates with Stripo

Steps to Design Templates

  1. Choose a Template: Start by selecting a pre-designed template or creating one from scratch.
  2. Customize the Design: Modify the layout, add your images and text, and customize the color scheme to match the brand identity.
  3. Use Interactive Elements: Incorporate elements like carousels or accordions to make the email more engaging.

Exporting to Mailchimp

  1. Save Your Template: Once your design is complete, save the template in Stripo.
  2. Export to Mailchimp: Use the export option in Stripo to directly transfer your template to Mailchimp. Follow these detailed steps.

Promoting, Listing/Selling, and Delivering Email Templates

Promotion Strategies

  • Social Media Marketing: Use platforms like LinkedIn, Facebook, and Instagram to showcase your templates.
  • Email Marketing: Send out emails showcasing your templates to potential buyers.
  • Content Marketing: Write blog posts or create videos about email marketing and mention your templates.

Listing and Selling

  • Marketplaces: List your templates on marketplaces like ThemeForest or TemplateMonster.
  • Personal Website: Create a website to showcase and sell your templates directly.

Delivery Process

  • Instant Download: Offer templates as downloadable files upon purchase.
  • Custom Orders: For custom templates, collaborate with the client and deliver via email or a cloud service.

FAQs for Mailchimp Template Sellers

Q: How much should I charge for my templates? A: Prices can vary based on complexity and customization. Research market rates and set competitive prices.

Q: Do I need to offer support for my templates? A: Providing support can increase customer satisfaction and lead to repeat business.

Q: How can I protect my designs from being copied? A: While it’s challenging to completely protect digital products, clear terms of use and copyright notices can help.

Q: Can I offer customization services along with the templates? A: Absolutely, offering customization services can be an additional revenue stream.

Q: How do I handle refunds or customer complaints? A: Have a clear refund policy in place and address complaints promptly to maintain a good reputation.

By following these guidelines, you can successfully create, market, and sell Mailchimp email templates.


Mailchimp has a referral program that you can access here. You get paid a set $ amount for all purchases using your referral link. How do you use it? On your template sales pages, add a sentence that asks people whether they’re Mailchimp users. If they’re not users, they can click the link, sign up for a paid Mailchimp account and get paid.


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