Sell Salesforce Marketing Cloud Templates

How To Sell Salesforce Marketing Cloud Templates

Salesforce Marketing Cloud is an incredibly powerful tool for businesses looking to enhance their digital marketing efforts. By creating and selling custom email templates, you can provide value to these businesses while also establishing a profitable venture for yourself. This guide will walk you through the process of designing these templates using Stripo, exporting them to Salesforce Marketing Cloud, and effectively selling them.

Types of Email Templates Used in Salesforce Marketing Cloud

Newsletter Templates

Newsletters are a staple in digital marketing, used for regular updates, sharing news, and maintaining customer engagement.

Promotional Email Templates

These templates are designed for marketing campaigns, highlighting offers, discounts, or special events.

Transactional Email Templates

Used for order confirmations, receipts, account updates, etc., these templates are crucial for e-commerce businesses.

Event Invitation Templates

For event announcements and RSVPs, these templates are key in the event management sector.

Businesses That Use and Buy Salesforce Marketing Cloud Templates

E-commerce Stores

These businesses frequently use email marketing for promotions and transactional communication.

B2B Companies

They use email templates for lead nurturing, product updates, and professional newsletters.

Nonprofits

Nonprofits use email marketing for fundraising, event notifications, and volunteer coordination.

Educational Institutions

For course updates, event information, and general communications with students and faculty.

Designing and Exporting Templates with Stripo

Step 1: Designing Your Template in Stripo

• Select a template or start from scratch.
• Customize the design elements to suit your target audience.
• Ensure your design is responsive and visually appealing.

Step 2: Exporting to Salesforce Marketing Cloud

• Once your design is complete, use Stripo’s export feature.
• Select Salesforce Marketing Cloud as the destination.
• Follow the detailed steps outlined in Stripo’s support guide: Exporting Email Templates to Salesforce Marketing Cloud.

Promoting, Listing, and Selling Your Templates

Market Your Templates

• Utilize social media platforms.
• Create a portfolio website showcasing your designs.
• Network within the Salesforce community.

Listing Your Templates

• Use online marketplaces dedicated to Salesforce assets.
• Consider listing on freelance platforms.

Selling and Delivery Process

• Set competitive pricing.
• Ensure a smooth delivery process via email or direct download links.
• Offer customization services for an additional fee.

FAQs for Salesforce Marketing Cloud Template Sellers

Q1: How do I price my email templates? A1: Research the market, consider the complexity of your designs, and factor in customization requests.

Q2: Can I offer ongoing support for my templates? A2: Yes, offering support can be a value-added service that increases your template’s appeal.

Q3: How can I protect my designs from being copied? A3: While it’s challenging to completely protect digital designs, using watermarks in previews and providing unique customization can help.

Q4: Is it necessary to know HTML/CSS for designing these templates? A4: Basic knowledge is beneficial, but Stripo’s user-friendly interface allows you to design without advanced coding skills.

Q5: How do I handle customer feedback or negative reviews? A5: Always respond professionally, offer solutions, and use feedback to improve your designs.

Bonus!

Salesforce Marketing Cloud has a partner program that you can access here. You get paid a set $ amount for all purchases using your referral link. How do you use it? On your template sales pages, add a sentence that asks people whether they’re Salesforce Marketing Cloud users. If they’re not users, they can click the link, sign up for a paid Salesforce Marketing Cloud account and get paid.